“To primp” means “to adorn with care.” To care is to love. We want women to love themselves-- to take joy in showing their own pretty selves to the world. By encouraging real women to share real-life opinions, advice, and examples, PRIMP inspires a radical shift in how women discover beauty and fashion trends. We’re creating a beautocracy – beauty by and for the people.  

... Beauty is far too important to leave to the image-makers in advertising, fashion, cosmetics, magazines, movies.
— J. Ruth Gendler
 

Favorite looks created by our featured power primpers

 

Check out these looks, reviews and tutorials created by our Power Primpers! Connect with our product gurus directly by heading to their blogs and YouTube channels for more beauty advice.

 
 
 

NEWLY ARRIVEd on primp

 

Shop across multiple beauty retailers with one cart. Our retail partners include Target, Sephora, Saks, Ulta and many more. We make it easy and simple for women to shop all beauty with the inspiration of a community of real women. It's a beautocracy!

 
 

the holy grail picks - AFFORDABLE  products every woman should be primpin'


THE HOLY GRAIL PickS - PRESTIGE PRODUCTS EVERY WOMAN SHOULD BE PRIMPIN'