Pretty in my Pocket exists to empower you as the beauty consumer. We equip beauty consumers with product knowledge and inspiration from an authentic community of users and beauty experts. PRIMP is a platform for women to directly create and reference swatches and looks with the exact products used. No more guessing, just Primping. Use PRIMP and get rewarded with beauty Perks from a growing list of beauty brands. Redeem these Perks in store at the register or online!