Kiss the signs of aging goodbye. Our best selling lipcolour is now available with anti-aging serum! Colour Riche Anti-Aging Serum coats your lips with rich, creamy colour and it's enhanced with L'Oreal's exclusive Anti-Aging Serum, including ProXalyne, Collagen and other powerful ingredients. Our exclusive Anti-Aging Serum instantly improves definition, fills surface lines, and creates fuller looking lips. PLus the lipstick contours for easy, precise application.